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SNEWS: Founded on obsession: 12 startups that could be outdoor’s next legacy brands

Founded on obsession: 12 startups that could be outdoor’s next legacy brands Startups fueled by passion keep the outdoor industry moving forward. Meet a few launched by industry vets, core users, and garage inventors. by: Olivia Dwyer Feb 6, 2018 We all know the outdoor industry’s legacy brands: Patagonia, The North Face, Arc’teryx, Black Diamond. But where are the fresh-faced newcomers destined to become titans? First, why startups matter: “Innovation and industry progression come from the group, not a handful of companies,” says Drew Simmons, founder of PR agency Pale Morning Media. “Even the best company with the largest R&D budget can’t match the innovation from hundreds of brands with small budgets.” Meaning startups fueled by a connection to the...

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