SNEWS: Founded on obsession: 12 startups that could be outdoor’s next legacy brands
6/1/2021
 

Startups fueled by passion keep the outdoor industry moving forward. Meet a few launched by industry vets, core users, and garage inventors.

 
 
by: Olivia Dwyer
Feb 6, 2018
 

We all know the outdoor industry’s legacy brands: Patagonia, The North Face, Arc’teryx, Black Diamond. But where are the fresh-faced newcomers destined to become titans?

First, why startups matter: “Innovation and industry progression come from the group, not a handful of companies,” says Drew Simmons, founder of PR agency Pale Morning Media. “Even the best company with the largest R&D budget can’t match the innovation from hundreds of brands with small budgets.” Meaning startups fueled by a connection to the outdoors feed the industry’s success and relevancy.

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6/1/2021
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